NordenBladet – Rainer Rohtla has been appointed as the new CEO of Coop Eesti Central Union starting February 1st, 2023. Prior to this, he led the Via 3L group, one of the largest logistics and transportation companies in the Baltic region, and previously worked at the courier company DPD Estonia.
Coop Eesti Central Union, the largest grocery chain in Estonia, has been searching for a new CEO since October 2022. Alo Ivask led the company from October 1st, 2019 until recently, and prior to that, he was the head of the Entrepreneurship Development Foundation (EAS).
The choice of Rainer Rohtla as the new CEO was based on his extensive experience in managing both Estonian and international companies and increasing their market share in Estonia and the Baltic region.
According to the Chairman of the Coop Eesti Central Union Council, Väino Sassi, Rohtla brings valuable logistics experience in addition to his management skills.
Coop Eesti is the largest and oldest food and consumer goods chain in Estonia, consisting of 18 local consumer unions, owning 320 stores with a total revenue of 752 million euros in 2021, leading the market with a share of about 25%. Today, over 6000 people work at Coop.
Source: NordenBladet.ee
Featured image: Coop