The Estonian journalist and businesswoman – who appears as a contestant on TV show ‘Survivor’ – launched her second fashion venture Ohmygossip Couture “Life is beautiful” and says she will be ecstatic if she sees someone wearing one of her designs.
“If I see you in one of my shirts or accessories, please excuse me for staring… or even stalking you to take a photo, but you will have just made me the happiest on the planet,” Helena-Reet said.
“I always think beautiful couture and hand-made clothes have a life of their own and it is not until a woman puts it on or accessorises it that it truly comes alive.”
The 31-year-old star, who is mother of two children Estella Pärn (4) and Ivanka Pärn (2), also admits despite being a glamorous fashion pin-up now, she often would get her own personal style wrong in the past.
She added: “Over the years I’ve got it right & wrong. I do not think anyone escapes life without some crazy fashion disasters. Hopefully we grow up and learn from them – gaining a sense of style that serves us well. I thankfully feel I am starting to work it all out.”