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Sweden: Crown Princess Victoria and Prince Daniel attended the launch of the Pep Report

Crown Princess Victoria and Prince Daniel attended the launch of the Pep Report on Wednesday in Stockholm, which saw the results of a survey of 11,000 young people in Sweden – questioning their physical activity and approach to health – published.

“Generation Pep works to ensure that all children and young people in Sweden have the opportunity and the desire to live an active and healthy life,” according to its official website.

Crown Princess Victoria and Prince Daniel founded Generation Pep in July 2016 as a way to encourage a healthier lifestyle in Sweden’s young people and have since championed its initiatives.

The report compiles the results of 11,000 children surveyed between the ages of four to 17-years-old, along with their guardians to see “how the children move, what they eat and how factors around it are connected with living habits.”

The major findings of the Pep Report are as follows:

The Pep Report finds that:

“Children and young people in Sweden today move too little and often eat too little… Because there are so few children and young people who meet the recommendations when it comes to food and physical activity, the problems are not something that only concerns a particular group in society, but they are relevant to all of us. At the same time, we see that children who grow up under different socio-economic conditions have different opportunities to be physically active and eat healthily and in the adult population this is reflected in differences in the incidence of several serious diseases and in life expectancy.”

As for a way to move forward, Generation Pep writes that:

“The challenges are too big not to be taken seriously…but the development can be reversed. To succeed, we believe that the required direction and clear level of ambition from the national level, supported by the UN global goal. Several countries have adopted clear national frameworks and strategies, but those clear common guidelines are still lacking in Sweden. Many studies have made to investigate what are effective efforts to promote healthy behaviours and there are evidence-based measures to use within maternity care, child health care, preschool, school, association life, business and industry through political instruments. With clear coordination and prioritization of the issue, we have good hope of seeing a positive development in the coming years’ reports.”

Featured image: Crown Princess Victoria of Sweden (NordenBladet)

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