NordenBladet – For many people, Instagram is just another social media site that enables them to interact with friends and share pictures. However, a certain niche of people have discovered an innovative way of making thousands of euros using this platform. This major discovery is known as “affiliate marketing”. With a large number of users, Instagram and affiliate marketing are a natural match. And, you don’t necessarily need a ton of followers to start making money. In fact, more important is how engaged is your audience.
Affiliate marketing is among the most popular methods to earn money on the internet. However, what most people do not know is that they can utilize this marketing strategy on Instagram.
First, what is affiliate marketing and how it works?
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
The industry has four core players:
the merchant (also known as ‘retailer’ or ‘brand’)
the network (that contains offers for the affiliate to choose from and also takes care of the payments)
the publisher (also known as ‘the affiliate’)
the customer
The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third party vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.
Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies.
First step: Choose the correct affiliate niche which suits you.
Today there are numerous different affiliate programs where you can register. But before you sign up, choose the right niches for you. If you known to trend on Instagram because of your nomadic lifestyle and travels, then you should choose a travel affiliate program. However, if your Instagram followers follow you because of fitness or fashion, then you should to go for the fitness or fashion affiliate program. If you wish to make a lot of money with your affiliate programs, choose always a programs which your audience will best relate with.
Example: Teenager´s role model Estella Elisheva (12-year-old) is a young & successful Scandinavian entrepreneur and talented violinist who shares her life and travels via her homepage (EstellaElisheva.com) and social media (Instagram, Twitter, Facebook, Snapchat). Estella Elisheva speaks four languages, runs her own cosmetics brand Elisheva & Shoshana (ElishevaShoshana.com) with her younger sister Ivanka Shoshana, and promotes a healthy and sustainable lifestyle. She is one of the most powerful teen influencers in social media. Her Instagram marketing goes under hastags related to healthy lifestyle, luxury travel, beauty business, premium products, classical music and entrepreneurship.
Second step: Sign up to an direct affiliate program or affiliate networks
Using an affiliate marketplace is the fastest and easiest way for setting up and managing affiliate marketing.
How to find an appropriate affiliate program?
Google about your industry and niche. For example “nordic travel affiliate programs”, “scandinavian affiliate marketing”, “nordic home decor affiliate marketing” etc.
Once, you’ve signed up with an suitable affiliate provider, it’s now time to begin promoting your goods on Instagram. Don’t sign up for a platform that doesn’t work with brands that you and your audience believe in.
How to advertise Affiliate Products on Instagram? NordenBladet introduces you 9 ways, how can you make money on Instagram through affiliate marketing?
*Using affiliate links
The first barrier you will discover when promoting and advertising affiliate products on Instagram is missing of link opportunities. With Instagram, you are only allowed one link to your account, which is displayed through your Instagram Bio. What other opportunities do you have?
Here are some of them:
*Coupons – There are some affiliate programs that offer you coupons instead of affiliate links. You can display these coupons as text overlays on your images. This is known as a referral code and lets the company know your page is driving sales of their products.
*Text Overlay – You can copy the affiliate links on the images, telling your followers where they can purchase the products.
*Image descriptions – For every image you display, ensure that you make proper use of the image description. You can do this by adding your affiliate and call to action link.
*Using Instagram Shout-outs – Instagram shout-outs are paid promotions on popular Instagram influencers’ page. This can be a screenshot of one’s Instagram page, or a caption of his or her choice. As an affiliate marketer, you may create an image post and incorporate the product you are marketing with its affiliate link added on the description.
*Using tags/hashtags – When posting photos of affiliate products, it is important to make sure you use the relevant tags. With these tags, you are guaranteed more engagement and likes. In addition, tagging helps you follow up on products to find out how your audiences are responding to it.
What else you should know about affiliate marketing?
Affiliate Marketing isn’t exactly Passive Income. Ambitions and enthusiastic Instagram affiliates need to understand that it is far more than hashtagging brands. It is consistent work. New posts are changing fast and if you wish to make money on social media you´ll need to present all the time.
Once you become a social media influencer, you can sell sponsored products through your Instagram page. That means companies will pay you to make posts relating to their products or services. You can do those posts once in a while for various companies, or associate your brand with a few particular companies and post regularly on their behalf. Some of the ways in which affiliate posts work are:
*You will be asked to share your personal experience with the company’s products through your posts with fans.
*You will re-post some of the company’s posts on your own page.
*You will share pictures of yourself using the company’s products and tag the company in the pictures.
Important tip: Commit yourself to your channel for the long haul, share your passion for your niche subject by creating attractive content, and you could be on your way to becoming a well-earning social media star!
Featured image: Pexels
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