OHMYGOSSIP – OHMYGOSSIP is already a massive brand and a company, which is well known in Estonia, Finland, America and Brazil. I am actually quite proud to put up a brand like these apart from having children.

I have been chosen many times Scandinavian’s biggest social media influencer and OHMYGOSSIP webpages are being visited by 3 million readers per month. If you think it’s easy to achieve something like this, you’re wrong. It has been 10 years of hard work with an aim to secure my children’s future. In the next 5 years I’m aiming to grow the turnover of OHMYGOSSIP to 5-10 million euros and use the brand’s name on variety of products. Also I’d ike to think with Estella Elisheva what exactly to do with a youth-oriented brand OHMYGOSSIP Teen and how to develop the brand E&S (Elisheva & Shoshana) created about 8 years ago.

OHMYGOSSIP – The winter is over and the weather just keeps getting better – it’s time to get started with gardening chores. I ordered 8 rooms of wood and now it’s time to pile them up. I order unpiled firewood each year and after piling them up think that next year I’ll buy them in a container, so I wouldn’t have to do all the work. But once the time has arrived I feel sorry for the money I’d lose and I still buy the unpiled ones. The price difference is quite huge – unpiled firewood costs 35 euros per square meter and in a container it costs up to 145 euros per square meter.

Before it gets all green out there, I’d like to fix my garden – rake the leaves which have been left there from autumn, cut the dried branches from the garden and put the firewood to the woodpile. Probably I need to order another 8 rooms of this, but even if we won’t use it up it’s good to have some set aside and the wood is dry enough before using them. Raw wood bought in spring is suitable to use it for autumn but it’s even better if it’s set aside until the next autumn.

In my eyes anything natural should be considered a luxury. I like the simple cottage house with its fresh air, big garden, privacy and eco lifestyle much more than the city life. No force could push me to move back to the polluted city. The simpler and more natural, the better! The less TV controls, wires, concrete and the noise of the city, the better! I like stove heating, fresh air and silence, I like to eat my garden’s outcome. I like to be the so called village girl nearby the city. Whoever lives at the countryside knows that time moves in another rhythm in the countryside. The course of events in the countryside is different – more peaceful and enjoyable. I like that I’m in no rush, that there is no nervous and hectic hustle nearby me, that I see elks or rabbits or cats from my window not trams, busses and cars in 7 lanes. Of course I’m not completely independent from the time, how could I if I have two children. Both go to school in the city and I can’t escape going to the city on daily basis, but the rest of the time flows in our rhythm and that is so nice! By the way, the birch juice is already running! Whoever has the chance, drink it! Birch juice cleans the body, carries the power and energy of the ground and gives you a new vibe! You can read more about the birch juice from HERE.

OHMYGOSSIP – I have written about this before (in an interview I gave to the media in Finland) that one of my idols is Kardashian’s “gang” leader – Kris Jenner. She has kickstarted all the careers of her daughters and is still in charge to lead them higher in their careers. She has made a name for both her current husband’s and previous husband’s labels – in my eyes she is a very talented and powerful woman!

I always try to take after the talented and powerful ones and analyse how I could use their ideas for success for myself. I am sure that nothing moves if you don’t move them. I am sure that those kids whose parents support them have a bigger chance to succeed. Children interests, hobbies, talents and personality are developed at a very early age and based on them and discussing their future with them can lead to interesting solutions which enables you to take action immediately. As we all know it – youth sells! But the youngster doesn’t know how to sell herself.

My idea is that if you know already in kindergarten that your kid loves to perform, then you should do something about it. If you see a stronger interest towards something, you should do something about it. We all want our kids to do well, succeed. We all want a secure future for our children and support them. At least I o want and I take it very seriously.

https://www.instagram.com/p/BR0lB0-jPCc/?taken-by=estella.elisheva
Photo – Estella Elisheva practicing for Estonian North West musical instrument competition.

Although I need to think a bit about myself, for the past 10 years kids are my priority nr 1 – daughters  Estella Elisheva (10) ja Ivanka Shoshana (8). If I wouldn’t want to secure their futures, I would probably enjoy an easy life as apparently it’s possible. I could start my morning with a workout and SPA, head to manicure and hair treatments then shopping, chill in cafés, go to the cinema, eat in a restaurant and spend the evening at different events (boutique openings, degustations, fashion shows etc) while my kids are at school. I have chosen an alternative path. I drive my kids from one hobby to another – I’m a daytime taxi driver, logistic and a psychologist who drives, coordinates, supports my kids and on free moments does business. Estella Elisheva is studying 3 languages (Russian, English, Hebrew), practises violin in a music school, goes to ballroom dancing with Kristina Tennokese and Baile Orb. Ivanka Shoshana goes after school twice per week to speaking therapy and in winter in violin classes. Estella Elisheva shows already master-class in violin classes and I’m thinking every day how I could build a career out of that for her.

And a lot of time is spent on OHMYGOSSIP. OHMYGOSSIP is already a massive brand and a company, which is well known in estonia, Finland, America and Brazil. I am actually quite proud to put up a brand like these apart from having children. I have been chosen many times Scandinavian’s biggest social media influencer and OHMYGOSSIP webpages are being visited by 3 million readers per month. If you think it’s easy to achieve something like this, you’re wrong. It has been 10 years of hard work with an aim to secure my children’s future. In the next 5 years I’m aiming to grow the income of OHMYGOSSIP to 5-10 million euros and use the brand’s name on variety of products. Also I’d ike to think with Estella Elisheva what exactly to do with a youth-oriented brand OHMYGOSSIP TEEN and how to develop the brand E&S (Elisheva & Shoshana) created about 8 years ago.