The clothing and accessory brand “Ohmygossip Couture”, after entering the fashion market in Latin America in 2008 has now chosen 3 beautiful models from Estonia for the upcoming projects. “Already from next week these three girls will be working for Ohmygossip Couture, “ says Helena-Reet.
“We are planning to expand… and due to all the changes – our many modern manufacture items and the chapters that are now open through new markets, we wished to get more people to advertise everything, i.e these beautiful new faces, “ says Helena-Reet Ennet, who is head of the brand, and also a designer herself.
“Choosing these new models for the company has been a careful and laborious job. This time there were no castings. We decided to write and send out concrete proposal letters to each potential candidate individually – to girls that would have the most to offer for our brand. The finalists – girls that will be representing our brand – are of untold beauty, with extraordinarily interesting and intriguing personalities. They are young, they are successful, and what more – they are already well-known among Estonian folks, “ reveals Helena-Reet.
An “Ohmygossip Couture” model is never just a beautiful girl that lives next door. It won’t suffice to be just skinny and have good looks. The person that represents “Ohmygossip Couture” must definitely stand out from the crowd, be unconventional, special, and have a strong personality – plus a lovely face. Helena-Reet goes on that “Ohmygossip Couture” models must also be ready to cope with all the extra attention: “Ohmygossip Couture” is among the most loved and well-known brands when it comes to Latin American social networks. People copy and paste pictures of our models to their account profiles, to add to their popularity. Models will need to be aware that their faces will be better known in Latin American social media than the local media will ever reflect the pictures of local high level politicians.
“In July we will test selling “Ohmygossip Couture “Classic”” shirts and some adornments and jewelry here in Estonia. Unless the price class remains too expensive for the local customer, our items will be available in the boutiques, “ says Helena-Reet. “One of our goals is also to expand in California, where we are currently in the process of searching for new faces to represent our brand.”
“What I really-really want is that at least some of our production articles would here in Estonia be available online for everybody who is interested, even if it had to be via directly contacting me in my mailbox. I am well aware that the items are quite expensive and we are having negotiations to bring the commodities to the local customer at a somewhat more favorable price compared to the rest of the world, “ concludes Helena-Reet.
The new models will be announced by Gossip Media OÜ/ Gossip Media LLC during the next week.