OHMYGOSSIP – Approximately 10 years running, the popular Scandinavian garment and accessories brand „Ohmygossip Couture” also launched in Instagram. Until now mostly based in Brazil, the Estonian derived brand announced in a press release about the intention of the next few years to be more vigorously present on the Scandinavian market and therefore the launch of the Instagram account was inevitable.
„Nowadays sidestepping the social media is out the question,” says the founder of Ohmygossip Couture, Helena-Reet Ennet, to NordenBladet. „Young readers who are our main target are switching from Facebook to Twitter and Instagram. Since we already have our Facebook and Twitter accounts, we gathered that it was high time to launch our Instagram page. Within a few days we have communicated about 200 posts and have summoned more than 6000+ followers. When this expansion speed continues even just a while, we will be the fastest growing fashion brand on the internet.”
„During almost ten years a lot of work has been done and all the models, prominent people, beauty contest winners, singers, actresses and other beautiful ladies promoting our brand are making their way to our Insta account. There is plenty of material and we will be posting regularly! All fans of the brand who have obtained our articles can tag them (hashtag #ohmygossipcouture) and the coolest posts will make it to our frontpage and other social media pages,” promises, Helena-Reet.
Ohmygossip Couture Instagram account can be found HERE
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Featured photo model Triin Tulev. Photo: © Ohmygossip Couture/ Ingrid Eloranta (Lifebeach studio)