Faroe Islands: World’s fifth largest carrier Hapag-Lloyd installs Faroese tracking software on 100,000 containers

NordenBladet – Hapag-Lloyd*, the world’s fifth largest carrier, will equip all its 100,000 reefer containers with new tracking technology. The new product, called Hapag-Lloyd Live, will provide information about the location, temperature and more of Hapag-Lloyd’s cargo. The tracking technology is produced by Faroese company Globe Tracker.

“We are honoured to have been chosen by Hapag Lloyd because of our innovative strength and ability to provide a world-class cold chain visibility solution,” says Jákup Lamhauge, CEO of Globe Tracker. “We are extremely impressed with the rigorous detail, focus, diligence and high quality of their selection process, and could not be more pleased with the result.”

Juan Carlos Duk, Managing Director Global Commercial Development at Hapag-Lloyd, says: “With our corporate ‘Strategy 2023’, we have set ourselves the goal of becoming number one for quality. Customers expect more reliable supply chains, so the industry needs to change and invest sufficiently. It is imperative that we understand and fulfil our customers’ needs faster than our competitors.”

Earlier this year, Globe Tracker started working with Dole on tracking its reefer cargo. The two companies said the technology could help improve the quality of the shipments.

Globe Tracker is a privately held company that specialises in supply chain tracking, monitoring and cutting-edge sensor technology, providing true end-to-end supply chain visibility. Globe Tracker has offices in Denmark, the United States, Iceland, the Faroe Islands and Canada. It employs 14 people, five of which are stationed in the Faroe Islands.

Last month, French shipping major, CMA CGM announced plans to add 50,000 trackers to its containers. MSC previously announced it was connecting 50,000 containers last October, and Maersk even has a virtual assistant that helps shippers track their cargo.

* Hapag-Lloyd AG is a German international shipping and container transportation company. It is composed of a cargo container shipping line, Hapag-Lloyd AG. The container transport arm of Hapag-Lloyd AG is currently the world’s fifth largest container carrier in terms of vessel capacity.

The company was formed in 1970 by the merger of two German transportation/maritime companies, Hamburg America Line (HAPAG), which dated from 1847, and Norddeutscher Lloyd (NDL) or North German Lloyd (NGL), which was formed in 1856.

Since its formation, Hapag-Lloyd has been sold to many organizations and has also undergone numerous mergers with other companies. For instance, Hapag-Lloyd was completely acquired by, and became a subsidiary of TUI AG (Hanover) in 1998. This major event was followed by TUI selling a majority stake of Hapag-Lloyd to various private investors in Hamburg in 2009 and again in 2012. Other important events in the company’s history include Hapag-Lloyd’s acquisition of CP Ships in 2005 as well as Hapag-Lloyd’s merger with CSAV in 2014 and United Arab Shipping Company in 2017.

Currently, the companies shares are owned by several public and private investors, with the largest stake controlled by CSAV.

Hapag-Lloyd was formed in 1970 through a merger of Hamburg America Line (HAPAG) and North German Lloyd.


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