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Cultural experience: Jaffa Flea Market, where one can find everything + GALLERY!

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Helena-Reet Ennet
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NordenBladet — Flea markets are worth visiting, you’ll get a great cultural experience, see local arts and crafts and probably this is the place where you buy some souvenirs to take back home with you. Don’t forget to haggle for your purchases!

Jaffa Flea Market is open Sunday to Thursday 10am to 6pm and Friday 10am to 2pm. If your time is limited in Tel Aviv, the Jaffa area is very interesting to visit — not so much as a shopping area but as the place to get some ‘cultural experiences’.  If you are all about ‘heavy brand clothes shopping’, I suggest to visit the Dizengoff Center instead! 😛

Jaffa Flea marketplace is filled daily with tourists and locals alike, all seeking the perfect (bargained for) purchase that captures the charm and magic of this unique shuk. Flea Market runs across the streets of Olei Zion, Yehuda Margoza, Beit Eshel and the alleyways connecting them.

Jaffa is the ancient port out of which modern day Tel Aviv has grown. Just next to Jaffa’s picturesque Old City and ancient Clock Tower, is a treasure trove of antiques, handmade and secondhand items over at the Jaffa Flea Market, or, in Hebrew Shuk Hapishpishim.

Jaffa’s Shuk HaPishpushim, or Flea Market, is an outdoor secondhand and antique shopping area. Founded in the early part of the 20th century, the Jaffa Flea Market has, in recent years, become a trendy spot for fashionistas, artisans and lovers of all things old or handmade. Today’s sprawling streets and central market area are an eclectic mix of indoor restaurants, stop by eateries, outdoor junk vendors, and shops with refurbished furniture, household items from earlier periods, and second hand clothes.





 

 

 

 

 

 

PHOTOS: © OHMYGOSSIP / Helena-Reet Ennet

 

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Duchess Catherine flies economy

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OHMYGOSSIP — Duchess Catherine flew back from the Netherlands on a British Airways economy flight. The 34-year-old royal surprised passengers as she made her way home following her first solo engagement abroad by boarding a public aeroplane back to London’s City Airport on Tuesday evening (11.10.16).

The brunette beauty was greeted with mobile phones as she took her seat at the front of the aircraft in a stylish lavender suit and sat next to her bodyguards.
A source told the MailOnline, she had “never seen so many iPhones pop up at once”.

Catherine – who has Prince George, three, and 17-month-old Princess Charlotte with Prince William – was the first to exit the plane and was picked up in a car, which was waiting on the tarmac to pick her up after the 50-minute flight.

On her first royal engagement without her husband, Catherine had dinner with King Willem-Alexander, Queen Maxima and their three daughters at their royal residence near The Hauge, Villa Eikenhorst.

She then met with deprived children at the Bouwkeet Makers Space in Rotterdam, Holland and showed off her repair skills at the centre, which aims to keep children off the streets and prevent crime in the neighbourhoods of Bospolder and Tussendijken.

The Duchess of Cambridge was then shown robots made of Lego constructed by the youngsters.

Catherine was introduced to nine-year-old, Driss Ben Mira, who showed the duchess the robot he had made called Meganoid.

Catherine congratulated the boy on his “amazing” creation and made him laugh by talking to the robot. Looking at Meganoid, she said: “Very nice to meet you.”

 

Featured image: Duchess Catherine (REUTERS/Phil Noble/Scanpix)
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“MATKA Nordic Travel Fair 2016” PICTURES!

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Foto: © Ohmygossip.com / Helena-Reet Ennet Mexico's representatives in MATKA Nordic Travel Fair 2016

NordenBladet — The MATKA Nordic Travel Fair together with the Caravan fair gathered nearly 67,000 visitors to Messukeskus Helsinki. Visitors came to get inspiration and new ideas, and to dream.

According to a survey done by TNS Gallup, 69 % explored European destinations, 56 % Finnish destinations, 49 % more remote destinations, and 43 % different forms of transportation. Visitors came to get information about next summer’s (44 %) and spring’s trips (41 %). 17 % reported to plan trips for next winter.

When compared to last year, 80 % of the visitors plan on using the same amount of money or more on travelling. Two thirds replied that visiting the MATKA fair will affect their travel plans.

83 % of the respondents value the fact that Finnish destinations are also on display. In Finland the visitors are interested in nature travel (37 %), Finnish cities (36 %) and different events and culture (35 %).

Visitors come to the MATKA fair to dream (80 %), to get new experiences (78 %) and to find special offers (73 %). Three thirds state that meeting travel trade professionals face to face is also important.

– Despite the freezing winter temperatures and heavy snow people came to get new ideas and inspiration for their trips. The MATKA Nordic Travel Fair definitely has a firm position as the meeting place of travel buffs and travel trade professionals. With over 80 countries represented plus various Finnish destinations it provides an excellent overview of the variety of travel options, states Heli Mäki-Fränti from the Association of Finnish Travel Agents (AFTA)

The survey was done by TNS Gallup, commissioned by the MATKA fair. The number of respondents was 300 visitors.

















♥ Next year the MATKA Nordic Travel Fair and the Caravan fair are organised 19-22 January 2017.

PICTURES: ©OHMYGOSSIP / Helena-Reet Ennet

Princess Madeleine wants royal play date

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OHMYGOSSIP — Princess Madeleine wants to arrange a play date for her children and Prince William’s. The Swedish royal and her husband Chris O’Neill live in London with children Princess Leonore, two, and Prince Nicolas, 15 months, and though she hasn’t met the British prince or his wife Duchess Catherine, she thinks her kids would have fun with Prince George, three, and 16-month-old Princess Charlotte.

She told People magazine: “I would love [a playdate]. I’m sure we will cross paths – and who knows what we will do when we do!”

But if they do get to meet up, the royals are likely to have an action-packed day with their children.

Madeleine said: “We try to do a lot of activities because my little Leonore, she has lots of energy, so we have to keep her stimulated and busy.”

Madeleine attended a debate on children’s rights at the United Nations last week, and she admitted she was inspired by her mother Queen Silvia’s humanitarian work growing up.
She said: “When she travelled with her work, she met many children in difficult situations. And she always talked and told us these stories about these kids when I was young and it affected me a lot. I felt that I wanted to do something as well to help and to help her.”

The brunette beauty says it wasn’t until she had her own kids that she became aware of the amount of “vulnerable” children there in the world and she wants to encourage others to follow in her mother’s footsteps and give them the help they need.

She said: “When you have your own kids, you understand and realise how vulnerable children are. Every day, I try to protect them and want to create a stable surrounding. There are so many kids out there who don’t have parents, who live on the street – we have to help all the children out there.”

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Photo: Princess Madeleine of Sweden and Princess Leonore (Scanpix/ AFP  / Jonathan Nackstrand)

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Helena-Reet: The very best outdoor pools that Israel has to offer

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Helena-Reet Ennet
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Foto: The Norman Hotel's sundeck and infinity swimming pool

NordenBladet — Israel is the perfect destination to have a diverse and interesting holiday. There is plenty to do, but one of the best ideas in summer time is to visit a pool or a water park to cool yourself off. Here are my suggestions for the one’s who love the luxury, for families with kids and for serious sport lovers.

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Prince William and Duchess Catherine back auction

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Helena-Reet Ennet
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OHMYGOSSIP — Prince William and Duchess Catherine are backing an auction raising money for Syrian refugees. The royal couple have penned a note to the Rotary Club of Cambridge to wish them “great success” at the auction, which will be held at St John’s College on Monday September 26.

Stephen Hawking has also given his support to the organisers and the auction backers, Ridgeons, Coulson Building Group and the News. Tony O’Mara, who is responsible for supervising the event, said: “We’ve seen with dismay the tragic images of the bleeding and lost little 5-year-old boy in the Syrian ambulance. Could this poor child in other circumstances have been a member of one of our own families?”

A post about the auction on the official website reads: “The funds raised through your generosity will be used to buy equipment for dispatch direct to Syria or the camps on its borders as well as to aid refugees who are in Cambridge.

“The supplies will be sent by the international charity SHELTERBOX and funds will also be used to support the CAMBRIDGE REFUGEE RESETTLEMENT CAMPAIGN sponsored by the Cambridge City Council to help Syrian refugees in Cambridge in a practical way. (sic)”

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65% of Listeners are likely to buy a product after hearing an Ad in a Podcast

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OHMYGOSSIP — The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements.

The new report gives marketers a peek at sentiment about podcast advertising from a poll of roughly 1,000 listeners. More brands and media companies than ever are investing in podcasts, but they’re not getting the same types of metrics about audio advertising that other types of digital ads provide—like clickthrough or view rates. While advertisers can see how many people download a podcast, they don’t know how long people spend listening or whether they skip over the ads.

Per the report, 65 percent of listeners said podcast ads increase purchase intent while another 45 percent said that they’re likely to visit an advertiser’s website after hearing an audio promo. Another 42 percent of listeners said they would consider a new product or service after hearing a plug for a brand, while 37 percent use podcast ads to help research brands.

When it comes to how consumers listen to audio programs, 70 percent said that being able to listen to them on-demand is “very important,” and 58 percent said they like being able to listen to exclusive content they can’t get elsewhere.

The IAB is releasing the stats in conjunction with its second annual Podcast Upfront event in New York, which features presentations by popular podcasters Malcolm Gladwell, Ira Glass and Marc Maron, and companies including NPR, HowStuffWorks and Panoply.

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Condé Nast has started using IBM’s Watson to Find Influencers for Brands

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Helena-Reet Ennet
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OHMYGOSSIP — Condé Nast is now tapping into Watson, IBM’s super computer, to help build and strategize social influencer campaigns for brands. Through a new partnership announced today with IBM and the influencer platform Influential, brands advertising with the media company’s properties—publications such as Vogue, Vanity Fair and The New Yorker—will be able to use big data to better know which social media celebrities might make for a good match for any given campaign.

Using software built by IBM and Influential, Condé Nast’s clients will be able to know which influencer’s demographics, personality traits and more best align with a marketer and the audience it’s targeting.

“Within the dating sense of the word, we are matching people based on different data points,” said Influential CEO Ryan Detert. “We’re a matchmaker—just with multiple points of vetting.”

For example, if a brand wants to find somebody who’s adventurous, Watson—which can analyze the last 20,000 words and emojis an influencer has published—helps weed out those that are more prone to doing vlogs from their couch. If a brand wants to pitch an action film, they might input key words like “action” and “explosion” to see which influencers have used them the most. Once the data analysis is complete, Watson then picks out five, 10 or a few dozen candidates for humans to choose from. (A competitive analysis by Watson also looks at whether an influencer is already pitching products for related brands or if a person has ever been arrested.)

It all comes down to better understanding the consumer experience, said Stephen Gold, vp of IBM Watson. Every reader has countless options for where to consume content. Watson considers 52 unique attributes for each person: Are they open-minded? Are they dutiful? Are they outgoing? The more Watson knows about an individual, the more it can help brands know what will resonate.

Until recently, computers were unable to reason deductively like humans by inferring truths based on a series of other facts, Gold said. While computers like Watson have made large strides in deductive and inductive reasoning, Watson can now begin to add abductive reasoning by making suggestions for an answer based on already available facts.

“The way I think about it, and maybe this is too simplistic, but you used to only have so many levers you could pull,” Gold said. “Some of those are foundational, others about style, and the techniques that are employed, but you quickly run out of things that you can change. This starts to open up some new levers that people can pull and say ‘Oh, we can take the personalization of content based on the reader, aligned to the influencers.’ It’s creating markets of one.”

Find more OHMYGOSSIP Society & Business news HERE

With 3 New Podcasts, Sports Illustrated is doubling down on audio

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OHMYGOSSIP — The NFL regular season starts this week, and Sports Illustrated wants to load up your podcast apps with football commentary all fall. SI is launching three new weekly podcasts with DGital Media today, audio extensions of its Monday Morning Quarterback (MMQB) website that covers football. MMQB editor Peter King will host one of the shows—The MMQB Podcast with Peter King—featuring interviews with the likes of John Elway, Seattle Seahawks defensive end Michael Bennett and Arizona Cardinals coach Bruce Arians.

In addition to King’s show, there are two other football-themed podcasts: one with MMQB.com reporter Albert Breer and another one called The Ten Things MMQB Podcast.

Sports Illustrated is backing up its investment in audio with stats. Streams for its existing shows, including the SI Media podcast hosted by Richard Deitsch and the basketball-themed SI’s Open Floor, have increased 200 percent in the past year with downloads up 150 percent.

“As time goes along, we’ll introduce some non-MMQB podcasts, but with football starting this week, this represents the best opportunity to fill the richest conversation from the start,” said Chris Stone, group editorial director at Sports Illustrated. “Even anecdotally, we sense that [this] is beyond the football space.”

He added, “We saw this summer in particular basketball around the NBA finals—we saw massive spikes in people who were engaging and downloading our podcast.”

At launch, King’s show will be sponsored by Blue Apron, FanDuel, SeatGeek and Harry’s with preroll and midroll ads.

Unlike other podcasts that prerecord ads with a separate voice, all of Sports Illustrated’s ads will be read by the hosts.

“It allows a premium influencer like a Peter King to talk through what that sponsorship is, whether it’s a 60-second or 30-second midroll or preroll spot,” said Chris Corcoran, chief content officer at DGital Media.

Find more OHMYGOSSIP Society & Business news HERE

Leo Burnett’s Cheeky New Work for Mr. Clean kicks off search for a new face

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OHMYGOSSIP — Procter and Gamble is on the lookout for a new Mr. Clean. After 60 years with the same mascot, the brand is shaking things up—over the next month, it will look at audition reels and host two casting sessions in New York and Los Angeles as part of a contest to find a new face for the squeaky-clean brand. 

To introduce the contest, the brand has a new 60-second spot with actor Kellan Lutz spoofing an audition reel for the Mr. Clean role. It is part of a new push from Leo Burnett to “revitalize the brand” by bringing back what made it resonate with consumers in the first place—its iconic jingle and mascot.

“This is the second in our series of efforts to go back to our roots,” said Kevin Wenzel, associate brand director for Procter and Gamble North America. “The first was the new modern version of our jingle television spot, which we launched July 1. It was a well-known jingle that was used to launch the brand. We used it for decades, and it was brought into a more modern context.”

Wenzel added, “The jingle ad gives us the perfect time to reintroduce the man because it’s bringing up great memories of the brand itself, and he is inextricably tied with the brand.”

Though there will be a new face in the fold, Mr. Clean the iconic character is not going away, according to Wenzel.

“We will still have our iconic Mr. Clean, but this will be a chance to let a consumer have a little bit of fun and let us have a little bit of fun as well,” Wenzel said. “That next Mr. Clean will be helping us generate content, including appearing in a calendar which we’ll be showing online.”

Mr. Clean will announce the contest winner in mid-October.

 

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