Finland: Pasi Rajala appointed as Press Counsellor at the Embassy of Finland in Washington DC

NordenBladet — The Ministry for Foreign Affairs has appointed Pasi Rajala to the post of Press Counsellor at the Embassy of Finland in Washington DC. The three-year term will start on 1 June 2021.

Rajala will move to Washington DC from the Finnish development financier Finnfund, where he is currently Director of Communications. Rajala has over 20 years of experience in various communications posts. His previous positions include Special European Affairs Adviser to the Prime Minister, Communications Consultant, and Head of Communications at the United Nations Development Programme (UNDP). Rajala holds a Master’s degree in Social Sciences.

“The United States is in many ways a particularly important partner for Finland. It’s therefore important that Finland’s voice is heard and that our expertise is known there. For me personally, it will be an honour to be sharing Finland’s great story with the Americans,” Rajala says.The Press Counsellor is responsible for the embassy’s external communications, social media, and media relations, as well as for the Finland programmes for the US Congress. The job includes also country branding, organisation of visits of opinion leaders, media monitoring, and coordination of the country branding and communications of the Team Finland network in the USA.