Helena-Reet Ennet surprised to be best-dressed

30 Oct, 2010 by NordenBladet

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Jewish-Estonian entertainer and socialite Helena-Reet Ennet admits she was shocked when she ended up on best-dressed list. The 32-years-old entertainment journalist, who’s known for her outrageous sense of style, says she could not believe it when people started praising the way she looks.

“It was funny! It made me laugh, because I thought it was a joke. But when I saw the article, I thought: Ok, the photos they’ve chosen are as bad as the ones they print when I am worst dressed. Actually, I do not feel any pressure to dress well, i feel pressure to dress as comfortable as I can. When I was younger, I cared more what people say,” Helena-Reet said.

Meanwhile, she is head of “Ohmygossip Couture” fashion brand. Helena-Reet certainly knows how to keep it in the family. The keen businesswoman launched the latest “Ohmygossip Couture” collection using her own children as models – she appears to have given her children a masterclass in posing.

Rather than fork out for professionals, Helena-Reet used in her two children, Estella-Elisheva (4) and Ivanka-Shoshana (2) to model a variety of clothing for children. “Judging by the look of the cute pictures, they both seem to have had a ball doing the modelling,” Fabiola Gastal told Ohmygossip.com. Estella-Elisheva & Ivanka-Shoshana looked lovely and confident in front of the camera as they struck a series of poses.

Perhaps with help from their famous entertainer-journalist mother, Estella-Elisheva posed with her hand on her hips as she modelled a black “Life is Beautiful” shirt. Meanwhile Ivanka-Shoshana stared doe-eyed at the camera with arms outstretched in an lemon top, and hands on hips modelling an another “Ohmygossip Couture” hamsa T-shirt which Helena-Reet describes as a must-have.

Helena-Reet says of her second collection: “I can not believe – this is the second collection for Ohmygossip Couture. I feel so lucky! There are some really lovely pieces. The lemon hoodie was a complete sell-out in the summer so we’ve got two new colourways for this spring – that is back for spring and is also now available in pink & gray.”