Finland: Reviews by Finnish missions abroad show that innovative solutions to fight COVID-19 put Finland in the spotlight in the world media in 2020

NordenBladet — According to Finland in the World Media, an annual survey commissioned by the Ministry for Foreign Affairs, the innovative management of the coronavirus pandemic was the most important theme connected to Finland last year. Other news in the world media highlighted the strengths of Finland’s country image: equality, high-quality education system and stable society. The review estimates that Finland’s general reputation has further improved in foreign media.

The coverage dedicated to the female-led government and Prime Minister Sanna Marin supported Finland’s reputation as an egalitarian country. Equality, education and a society that supports wellbeing raised Finland at the top in the UN Happiness Report for the third time, and this was widely covered in foreign media in 2020.