EFFECTIVE strategies to optimize your website traffic

OHMYGOSSIP – Websites are like private islands. No one can visit the island unless somebody “builds a bridge” to it. To succeed online, your website must have connections to other websites. Think of these connections as bridges. The best bridges deliver the most traffic and clients. Doing business online does not end in hiring experts who are trained to create a website. Building websites has only a small contribution to the success of every online endeavor.

Fortunately, there are a lot of “bridges” that could turn your website into a money-generating machine. As an online entrepreneur, the term search engine optimization (SEO) and traffic generation should already be familiar to you. So I’ll talk about website traffic and SEO later on.

Social Media
Today, social media platforms like Twitter, Google+, LinkedIn, and Facebook are considered as excellent venues to redirect potential viewers to your website. In fact, they already serve as a venue for customers and service providers to meet. Many people would check out these social media platforms before running through the streets, or using the old phone book, looking for plumbers and electrical service professionals.

Experts initially had low hopes for using social media in their marketing strategy.  But as time went by, social media started playing an integral role in getting high volumes of website traffic. Social media serves as a perfect means for online entrepreneurs to reach their target audience at a faster pace.

Some say that search engines wouldn’t really care much if your website content gets thousands of retweets or likes. While the number of retweets or likes may not have a direct impact on SERP. When topnotch and influential person decides to feature your website or share a link to it, this usually generates a lot of traffic. This could mean business for you!

There are millions of social media users around the globe so let these millions of users spread the word for you. It no longer can be denied that social media and SEO always go hand in hand. So if you intend to get high quality and massive traffic, then you should learn to integrate social media with your other marketing strategies.

Local Citations
Local citation plays an integral role in sending your website traffic generation project into an overdrive. It is a process which involves mentioning your website in local listing services and external websites.

Citations usually include your business name, address, and phone number. These three are often referred to as NAP.

There are lots of local directories listed online but Google My Business, Yelp!, Merchant Circle, and Yellowpages.com are the most popular in the US. With their millions of subscribers and active users, getting listed in these local directories should deliver incredible traffic to your website.

Local citation strategy works best for companies that aim to do business with people in a specific geo-location.

Blog Posts
Creating blog articles with keyword-rich topics is also beneficial in building traffic. The use of proper and relevant keywords as well as meta-tag descriptions has a significant impact in indexing your website.

Writing guest blog posts for popular blogs is a proven strategy for attracting website traffic. Your site gets not only visitors, but also converts them into loyal subscribers

Online Ads
According to research, placement of online ads is also cost effective in increasing website traffic.

A properly created ad with Google can boost website traffic almost overnight.

As of this writing, Facebook ads are some of the most cost effective and well targeted ads available. Placement of ads in the news feeds of Facebook users significantly increases your probability of getting traffic.

What All of the Above Have In Common
Through the years, many entrepreneurs have realized the importance of back links in optimizing their websites for search engines as well as skyrocketing their website traffic.

Back links, also known as inbound links, play an important role in getting to the top pages of popular search engines like Google, Yahoo, and Bing.

Websites with high quality back links usually get high Domain Authority from Google, thus they are considered as a more relevant search result.

Eventually, this achieves increased ranking on a search engine results page.

The quality of back links is usually measured by the relevance of the content of the other sites that are linked to the website.

Quality Website Traffic Requires More Than SEO
Visitors arrive at your website from many sources. Each source of website traffic is just one bridge to your website. Search Engine Optimization is just one of the many bridges that your website needs.

It takes a lot of effort and time for SEO to deliver significant results.

Back links from Social Media, Local Citations, and Guest Blog Posts bring traffic faster than SEO.

Remember, the fastest way to acquire web traffic is through online Ads.

Nowadays, entrepreneurs have realized that traditional and digital marketing strategies are crucial ingredients to business profitability.

There is no magic bullet, or secret sauce to profitable web traffic.

Fortunately, there are number of digital marketing experts out there who are willing to lend a hand to entrepreneurs who are struggling to capture a larger market. Through their expertise, business owners are able to focus their full attention to their business while their minds are at ease that their online marketing strategies are working at the optimum.

Source: getwebclients.com